Born and raised in Manila, Philippines. I am an accomplished marketing management practitioner with almost 20 years of meaningful experience in product and brand management, integrated marketing communications, sales and business development. My key strengths are international market roll-outs, project management, marketing strategy development, and customer acquisition.
Having led multifunctional teams and gaining international experience from handling highly competitive top consumer information and communications technology, and FMCG brands in South East Asia, the agility to plan and execute is a skill I have gained. I have learned to think forward, adjust plans quickly and implement swiftly.
I have also developed and launched telecommunication products for niched markets in Asia, Europe, and North America that taught me various approach to both sales and marketing in very segmented markets.
And as an entrepreneur who was parallelly running two small businesses, along with a full time job, I can share my insights on how to overcome some inner battles and challenges of starting your own business.
My move to Europe has furthered my global management capabilities. I now work for Xylem Inc., a leading international water technology solutions company, as a Marketing Communications Project Manager for its treatment brands Flygt and Wedeco.
Business growth can be both fast and slow. I have experienced that myself as a microentrepreneur and working for a start-up, pioneering new industry with a very limited budget. Depending on your available resource, capabilities and goals, I can tailor-fit the approach so that you get the best results at the most-cost-efficient means -achieving business goals and bottom line.
Applying non-traditional approaches is one of the ways I move brands and products on to the customers top-of-mind, and generate new acquisitions or increase sales. Let me help you find and develop alternative channels of distribution and sales, and create new revenue streams that will effectively achieve your business targets.
Deliver new new revenue streams, subscriber growth through the development of new sales and acquisition channels, utilizing both digital and off-line marketing tactics.
Pioneer, handle and maintain brands at number 1 position in terms of subscriber base, market share and revenue.
20 years experience in leading and mentoring large teams, managing international projects and product launches.
Has a leadership platform that puts premium on people, leverages on strategic alliances, commitment and brings value-added.
Create innovative consumer marketing activities and B2B communications both on online and traditional marketing channels that bring brands to win awards, and move and stay at number 1 market position.
Years management experience
Turn-over value of product managed
Managed budget
Winner of Reader’s Digest Most Trusted Brands Award
Brands grew and managed
