Plan, manage and implement all marketing communications projects for the Flygt and Wedeco brands
Create of brand and product specific global campaigns for new product launches
Support existing products through sustained content development for vertical marketing communication : case stories, webinars, video development, and other digital and off-line marketing assets
Manage advertising and promotion budget for merchandising, creative material development and events initiated by the Flygt or Wedeco brands
Head of Marketing
PLDT Global Corporation – March 2011 to July 2014 Develop and execute marketing strategies for products and services across 10 countries of presence and distribution, launch PLDT Global products in new markets abroad with Filipino presence and open new channels of sales .
Successfully launched two of PLDT Global's biggest Mobile Virtual Network Operations (MVNO), PLDT US Mobility and PLDT UK.
Lead and coach the Marketing Communication group and reduced creative material development turn-around time by 47%
Organized and spearheaded quantitative and qualitative market research projects as basis for development of new products, sales channels and new businesses
Planned, developed and grew PLDT Global's online portals, PLDT Online and eventually Smart Pinoy Stores, as a fully automated back-end system for e-commerce and mobile commerce platforms for B2B and B2C customers. This served as a new revenue source and alternative channel of distribution for PLDT Global.
President / Managing Partner
My Vanity Room, Inc. -September 2010 to September 2012 Ensure successful launch and achieve revenue and net income targets of My Vanity Room, Inc.
Outline business processes and developed automated system for inventory, operations tracking and payroll
Created product packages, marketing initiatives, press releases and exchange deals to build up awareness and customer base for My Vanity Room's aesthetic center service
Head / Product Manager – Residential Wired Landline and Microbusiness
PLDT Global Corporation – March 2007 to December 2010 Manage the business performance of the Fixed Line Division and Micro-business Category — a business portfolio of almost 200 Million Euros revenue.
Launched PLDT Call All that increased Wireless Landline subscriber base by 168% within 6 months , and the telecommunication service for micro-businesses, PLDT KaAsenso.
Won Reader's Digest Most Trusted Brand Award for Fixed Line Category in 2008 and 2009.
Reduced average meantime to provision a landline from 7 days to 1.5 days.
Increased new subscribers by 19% while reducing acquisition cost by 20%, thus keeping market dominance at 60% market share.
General Manager / Business Owner
Eskrima Trading – May 2006 to January 2012 Ensure business profitability and manage export of martial arts training equipment to over 20 countries
Drove yearly growth through efficient operation and supplier sourcing
Actively promoted Eskrima Trading equipment through search engine and email marketing, and other guerilla marketing activities
Cooperate with suppliers for new product developments, for expansion of both supplier and Eskrima Trading business.
Get the best purchase price and reduce bad orders for higher margins and net income.
Marketing Head
Level Up, Inc. – March 2006 to May 2006 Head the “Philippine Ragnarok Online” business unit and ensure satisfaction of it’s 1.5 million usersMay
Planned, developed and implemented a fully automated e-wallet, trading post and in-game item bidding system.
Spearheaded projects to improve game play experience, security and integrity, by launching new server and Game Guard Pro
Brand Manager
Level Up, Inc. – July 2004 to March 2006 Drive acquisition and community building activities to achieve revenue and active paying user targets.
Pioneered the Massive Multi-player Role Playing (MMORPG) game industry in the Philippines with the introductions of "Philippine Ragnarok Online."
Led and mentored the Acquisition and Community Teams of the "Philippine Ragnarok Online" business unit.
Established and ascertained marketing benchmarks for the MMORPG in the Philippines through integration in the Philippine pop-culture through music, merchandising and licensing, technology partnership and hosting the biggest MMORPG competition in the Philippines.
Exceeded yearly business goals and targets by 20% and subscriber acquisition by 58%.
Associate Product Manager
Getz Bros., Philippines, Inc. – June 2002 to July 2004 Plan, organize and control over-all performance of assigned brands in terms of sales, margins, distribution, promotions and profitability.
Managed the brand portfolio of assigned principals: Henkel Philippines, Galderma, Blistex USA, Boots healthcare, Sanofi-Synthelabo and Jordan Toothbrushes.
Exceeded revenue target by 124% and grew sales 30% of total portfolio handled
Successfully negotiated and launched new business and distribution initiatives with a total business volume of 4 Million Euros
Account Management Trainee
McCann Erickson, Philippines, Inc. – July 2001 to April 2002 Plan and coordinate with clients on advertising requirements, and perform consultative functions relating to client communication plans and budgets
Brief creative, production and media teams on client advertising requirements
Planned, developed and implemented communication plans and strategies for assigned brands Vaseline Lotion, Strepsils, Streptuss, and Shangri-la Plaza Mall.
